The European Corporate Sustainability Framework distinguishes between four basic interpretations of Corporate Sustainability and Corporate Responsibility (CS-R). These distinctions are based on the work of Prof. Graves (1974). The four basic interpretations relate to degrees of complexity or levels of existence, as we can learn form the quality management tradition and the concept of phasewise development. The interpretation of Corporate Sustainability and Corporate Responsibility on the level of Order is a result of absolutist thinking. Organizations are compliance-driwelfare to society, within the limits of regulations from the ven because of laws and regulations. They provide rightful authorities. One is cost-oriented but is also open to charity and stewardship considerations. The motivation for CS-R is that it is perceived as a duty and obligation, or the correct way to act. (For instance environmental norms and sanctions, charity, sponsorship of playgrounds for children). |